Bags full of ideas

Did you know that if you spend an average of five hours every week to get to and from work, school or the gym, you’ll spend more than ten full days per year commuting? And when you add the trips to pick up and drop off kids, shop for groceries and all the other places you visit, the time you spend on the go becomes even longer. With our bag collection, we wanted to create the perfect companion for all your trips, travels and excursions.

Today, we spend more and more time outside the home. “If you’re constantly on the go, you need easy, organised solutions to be able to bring the things you need with you”, says Holly Harraway, who’s been involved in the development. “We talked to people with different lifestyles, interests and needs. What we found out made it clear that the bags had to be developed from an activity-based perspective.” Designed inside out “We used our knowledge of how to organise the home, to build solutions for the bags that make them functional and practical”, she says. It resulted in bags in different styles and sizes, for different needs and activities. With keyholders and compartments for laptops. But also, zip-up and hidden pockets for valuables – on the outside for quick access, on the inside for extra safety. “You want to be able to access your belongings quickly and safely no matter how or where you’re travelling.”

The sum of all the things

The fabric of the bags consists of at least 90 percent recycled polyester. “It is a sustainable material choice without sacrificing the look, function or quality”, says Holly. All in all, a solution for the many people and an affordable way to bring the most needed parts of the home with you. Everything in its place and a place for everything.