Life moves down onto the rug

What activities are hosted in your living room? Quite a few, right? It seems living rooms are getting more and more changeable and fluid. Take the sofa. Sure, it’s used for sitting, but sometimes we lie down on it, and other times we sit leaning against it. That's why we decided to make a new rug, with new proportions and a softer feel. We studied weaving techniques, learned about qualities and tested samples with our bare feet. The result: VINDUM rug.

In traditional living rooms, often centred around the TV, we've seen the rug placed in front of the sofa together with a coffee table. But this is beginning to change. Today, the sofa is not only for sitting on. When it's full of family and friends, we're happy to move onto the rug and use the sofa as back support.

Detailed studies - without shoes

This places new demands on the rug. ”It’s on its way to becoming a second sofa”, says designer Maja Ganszyniec. ”So it must be really cosy to sit and lie on while also being aesthetically pleasing”. Maja and her colleagues started to study different thicknesses and designs. ”I became quite the rug nerd”, says Maja enthusiastically, remembering a visit at a supplier in Belgium. ”My favourite meeting was when we were eight adults walking around in socks and sitting on various rug samples to find the one with the right feel”.

The cosy hub of the home

The work eventually led to VINDUM, with a thick, dense pile where features of differing colours create exciting effects. ”It’s kind of like when you gaze at a painting from various angles”, explains Maja. VINDUM has a more square shape than most other rugs. With the various sizes, you can easily find a perfect combination to suit your sofa. We hope it’ll become a loved feature in many homes. As a kind of ”cosy hub”. A nice and sound-absorbing place to gather all of your friends.